Comparing Old and New PPC Accounts
Here’s a useful Bryon Walker video on Perry Marshall’s site about how Google penalizes new PPC accounts. Or, stated more accurately, how Google reduces costs and gives better PPC rankings for...
View ArticleClik here to view.
Adwords Advertiser Statistics
Aaron Wall posted a telling graph of Adwords advertiser statistics that illustrates how “Google has hundreds of thousands of advertisers, but over 80% of their United States ad revenue comes from the...
View ArticleClik here to view.
Reverse Banner Ad Tactic
When considering opportunities by way of pay-per-click (PPC) advertising, I’ve been asked if banner ads still “work.” In other words, are they an advertising media worth testing? Since you and I and...
View ArticleClik here to view.
Online Advertisement Comparison
Today, Marketing Sherpa published this chart: Every Ad Has A Purpose—A Look At Strategy vs. Online Ad Tactic. The data for the chart was based upon a survey of “a few hundred online advertisers”...
View ArticleClik here to view.
Defending Against Click Fraud
AnchorIntelligence.com partnered with LookSmart.com to present a report entitled, ANCHOR INTELLIGENCE REPORT: ANATOMY OF A FRAUDSTER. The following excerpt offers useful tips for monitoring and...
View ArticleOverview of Online Media Planning and Buying
Harry Gold, at ClickZ, wrote about the basics (and some “advanced” concepts) of planning and purchasing online media. Additionally, he notes that: “Media planning and buying is all about independent...
View ArticleClik here to view.
Do It Yourself Online Ad Buying Services
If you need to test a campaign and want to start with a very small budget, say a few hundred dollars, you are not the type of advertising client that publishers with lots of advertising inventory are...
View ArticleFree Media Planning Tools
If you need to research niche sites for targeting media purchases, Harry Gold, at ClickZ, offers a post on Great Free Media Planning Tools.
View ArticleInternet Advertising Revenues (1st Half 2009)
With a notable recession in play, what are the numbers for internet advertising? As reported via TechCrunch, U.S. Internet Ad Revenues Decline 5.3% In First Half 2009. The source of the data is from a...
View ArticleClik here to view.
Intro to AdWords (Part 1): Buying Traffic
AdWords is what makes Google rich. However, used effectively, AdWords, as an online pay per click advertising system, can generate leads and sales and in that way also make some business owners rich....
View ArticleClik here to view.
Intro to AdWords (Part 2): Location Targeting
A fundamental point to understand about advertising your products or services via the Google AdWords pay-per-click (PPC) system is that you can target the geographic location of where your ads will...
View ArticleClik here to view.
Intro to AdWords (Part 3): Buying PPC Ads on Google “Search” or “Content...
When buying traffic (paid advertising) through Google’s Adwords service, there is an important distinction to be understood between buying traffic on Google’s well-known search results pages, and...
View ArticleClik here to view.
Facebook Advertising – Not For Everyone
Although Facebook is a popular social networking platform, from an advertising perspective, it’s more noteworthy as a large marketplace replete with a generous amount of user demographic data that can...
View ArticleClik here to view.
Should I Use SEO or PPC to Generate More Sales for My Business?
One of the common questions I get from clients trying to figure out how to manage their marketing budgets is “Should I use search engine optimization (SEO) or pay-per-click (PPC) advertising to...
View ArticleClik here to view.
Using Pay-Per-Click Advertising for Performance Testing
1) How do you know if you are focusing your search engine optimization (SEO) strategies on the right keywords? 2) How do you know if you have the best headlines? 3) How do you determine the best offer...
View ArticleClik here to view.
$10K/mo for Nonprofit Authors
Are You A Published Author? Does Your Book Align with a Nonprofit? We’ll Get You $10K/mo in Advertising Grants The purpose of the ad grants is to promote nonprofit messages. If used appropriately and...
View Article
